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Events + platform collabs

State Of Play

When PR failed, creator marketing stepped in.

State Of Play's PR firm went bankrupt 1 week before the relaunch of their new 80's game at their Hijingo Bingo venue. We offered to fill the 180 spots with high quality talent as a proof of concept. We reached our goal of filling 100 spots through a combination of platform listings, newsletter promotions, and push notifications. The remaining 80 spots were successfully secured through the dedicated outreach efforts of the Pingfluence team, which included leveraging our network and extending personal invitations.

200

influencers

11M

followers

2M

views

380

content

We’ve been so impressed by the team at Pingfluence and the product that they deliver. This system works so effectively and the influencers that they have produce great content time and time again. We can’t recommend this platform enough.

Connor Smith, Marketing & Social Media Executive
State Of Play case study image

🎯Why

State Of Play needed to relaunch under pressure after losing PR support just one week before launch.

βš™οΈHow

Pingfluence combined app listing, newsletter distribution, push notifications, and direct outreach to secure all key attendee spots.

πŸ“ˆImpact

  • 180 launch spots filled
  • 150+ reusable content pieces
  • Sustained high-demand bookings after launch