Event campaign

Lane7

One launch night. Long-tail social impact.

Lane7 came to Pingfluence after seeing our success with brands such as Fairgame and Gravity with our influencer events. The goal was simple... put Lane7's brand new Victoria venue on the map. Entering 2024, we proudly reflect on successfully hosting several of London's most prominent creator and influencer events, which has honed our expertise in venue launches. Our strategy involved leveraging an extensive network of influencers and employing dynamic marketing channels, resulting in a remarkable gathering of nearly 400 influencers. This culminated in an electrifying event that stood out as one of January's most buzzworthy and unforgettable experiences in the capital.

“We were blown away by how quickly Pingfluence filled the space. We've done 3 events with them now and have been booked up solid after each.”