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Event campaign
Fairgame
High-intent guest list, high-performing content.
Fairgame wanted to have a smaller 40 person activation with some of the largest and engaging influencers in London. Organising such a feat with a PR company was quoted at 20k+. We collaborated with Fairgame to craft an enticing incentive aimed at attracting our extensive network of prominent influencers to attend the event. We also established low entry requirements, confident that the event's experience would naturally prompt these influencers to post about it. As a result, a total of 40 influencers with a combined following of 20 million attended the event.
260
influencers
24M
followers
3M
views
730
content
We will be pursuing a long term partnership with Pingfluence for all our seasonal events.
Why
Fairgame wanted a compact activation with highly relevant creators, without agency-level campaign overhead.
How
We aligned incentives to audience fit, kept requirements smart, and drove attendance from creators with meaningful reach and engagement.
Impact
- 150% spike in private bookings
- 100% booking uplift the following week
- 100+ assets delivered
